Optimaizer:
Integrating a custom Machine Learning advertising model with Display & Video 360 platform
Location:
Poland
Technology:
Robocorp

80
hours of tedious work saved/monthly
0.5
FTE saved
Client
Optimaizer is a technology-first advertising agency from Warsaw, Poland. Their product is a Machine Learning model that collects the data from digital advertising, analyzes them, and optimizes their performance.
Challenge
The client’s challenge was straightforward - to automate passing the digital ads data between their custom AI optimization model and Display & Video 360 advertising platform from Google.
There was no publicly accessible API from the platform, so most of the work was done manually. The tasks were straightforward to deliver by human employees, but when scaled - it took quite a lot of time.
Solution
To solve Optimizer’s problem, we decided to leverage the Robocorp platform. Optimizer had some Robocorp setup already, but it had issues they didn't know how to address.
We have rewritten the already existing PoC of the solution and created a bot that:
- Automatically retrieves raw ad performance data from DV360 for the Machine Learning model
- Waiting for the model to perform calculations
- Extract the calculations from the model and pass the outcomes to Divi 360 daily at 8 AM.