NPS (Net Promoter Score)
NPS stands for Net Promoter Score, a metric that measures customer loyalty by asking customers a single question: "How likely is it that you would recommend this company/product/service to a friend or colleague?" on a scale of 0 to 10. Based on the scores, customers are categorized as promoters (9-10), passives (7-8), or detractors (0-6). The final score, ranging from -100 to +100, is calculated by subtracting the percentage of detractors from the percentage of promoters.
